Public Relations & Marketing overview | Public Relations Online Course by Udemy

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Public Relations & Marketing overview

Public opinion is the single most powerful and influential factor in determining whether or not any business or organisation will succeed. The same is true across private and public sectors alike public opinion having the power to make or break a brand in record time. Just as strong public opinion can propel a business to success in an instant, a poor reputation can have the exact opposite effect. The Internet has made constant and aggressive reputation management more important than ever before – a process orchestrated and managed by PR professionals. As a profession, public relations is challenging, rewarding and fulfilling equal measures. Along with practical experience and a very specific set of character traits, it takes a strong educational foundation upon which to build a life-long career in PR. Ideally suited to those looking to join the industry at an entry level or continue studying at a much higher level, this free course introduces the basics of both the concept of PR and the profession itself. Core topics covered include the differences between PR, advertising and publicity, a variety of PR tools and a broad overview of contemporary public relations in general.

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