Il turismo è una delle industrie più dinamiche e in evoluzione in tutto il mondo. In questo corso esamineremo le principali tematiche, strategiche e di marketing, delle imprese della filiera. Tale settore è infatti strategico in Italia, una delle prime destinazioni quotate in tutto il mondo, con oltre 200 milioni di presenze ogni anno. Il corso fornisce agli studenti le core competences e gli strumenti metodologici di base necessari per analizzare le politiche strategiche e di marketing delle imprese operanti nel settore turistico. Il percorso formativo si propone di trasmettere le capacità operative nonché le soft skills necessarie ad applicare concretamente le conoscenze e le metodologie acquisite durante il corso, composto da 10 macro-argomenti che sono riassunti tenendo conto dei diversi settori: dalle imprese di trasporto a quelle ricettive, dalle imprese di ristorazione al settore crocieristico, passando per le agenzie di viaggio, i tour operator ed in generale il destination management. The scope of this course is to analyze the main strategic and marketing topics of one of the most dynamic business in Italy: tourism. Our country is in fact one of the most popular destinations in the whole world, with more than 200 million tourists per year. By the end of this MOOC, the students will be able to analyze touristic businesses in terms of strategy and marketing policies thanks to the core competences and methodology that they will be provided with. The lessons will cover 10 macro-areas such as transport companies, tourist accommodation, food industry, cruise industry, travel agencies, tour operators and destination management, and they all pursue the object of enriching the users with both the operational and soft skills required in this field.
An excellent online course offered by edX: how it works
edX courses consist of weekly learning sequences. Each learning sequence is composed of short videos interspersed with interactive learning exercises, where students can immediately practise the concepts from the videos. The courses often include tutorial videos that are similar to small on-campus discussion groups, an online textbook, and an online discussion forum where students can post and review questions and comments to each other and teaching assistants. Where applicable, online laboratories are incorporated into the course.
edX offers certificates of successful completion and some courses are credit-eligible. Whether or not a college or university offers credit for an online course is within the sole discretion of the school. edX offers a variety of ways to take courses, including verified courses where students have the option to audit the course (no cost) or to work toward an edX Verified Certificate (fees vary by course). edX also offers XSeries Certificates for completion of a bundled set of two to seven verified courses in a single subject (cost varies depending on the courses).
An edX learning programme under Other Experiences