What separates an idea from a business? A paying customer. And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This will set in motion your flywheel toward an impactful enterprise. Yes, entrepreneurship is a creative process—this is what makes it fun. But a methodical approach is necessary for it to work. And it is this combination of creativity and discipline that you’ll begin learning in this course. Specifically, upon completion of Entrepreneurship 101, you’ll have the skills to: Conduct Market Segmentation Select your Beachhead Market Develop End User Profiles Calculate your Total Addressable Market Size Understand your Customer Persona Entrepreneurship 101 is based on case studies of MIT startup companies and their founders. Through them you’ll get exposed to innovations in mobile apps, 3D printing, power electronics, international development, watchmaking, and more. In the process you will learn how to interview potential customers, understand the crucial difference between top-down and bottom-up market analysis, and develop a strategic framework for deciding what markets to pursue for your product or service. This course is particularly useful for: Corporate entrepreneurs building a new product line Scientists and engineers commercializing new technologies Entrepreneurship educators and policymakers Entrepreneurship 101 prepares you for an MIT Bootcamp. In this program you will be challenged to start a company in 5 days. In the process you will learn from MIT faculty and get coached by MIT entrepreneurs.
An excellent online course offered by edX: how it works
edX courses consist of weekly learning sequences. Each learning sequence is composed of short videos interspersed with interactive learning exercises, where students can immediately practise the concepts from the videos. The courses often include tutorial videos that are similar to small on-campus discussion groups, an online textbook, and an online discussion forum where students can post and review questions and comments to each other and teaching assistants. Where applicable, online laboratories are incorporated into the course.
edX offers certificates of successful completion and some courses are credit-eligible. Whether or not a college or university offers credit for an online course is within the sole discretion of the school. edX offers a variety of ways to take courses, including verified courses where students have the option to audit the course (no cost) or to work toward an edX Verified Certificate (fees vary by course). edX also offers XSeries Certificates for completion of a bundled set of two to seven verified courses in a single subject (cost varies depending on the courses).
An edX learning programme under Other Experiences
